The numbers
What self-publishing actually pays
- 70% of the Kindle list price for ebooks priced $2.99 to $9.99, and 35% below $2.99 or at $10 and higher (Reedsy).
- 80 to 100%of sales happen on Amazon for most authors, in Reedsy's view.
- $1 to $3 per book in the pricing example walked through in one 2026 self-publishing guide on YouTube.
- $13,500 median annual earnings for indie authors versus $6,000 to $8,000for traditionally published authors, per ALLi's 2025 survey as reported by Writer Cosmos.
Sources: Reedsy, The Ultimate Guide to Self-Publishing a Book in 2026, Writer Cosmos.