Big Impact BooksFor attorneys and professionals
Last updated: November 2026
Big Impact Books helps attorneys and other professionals publish books that build their brand, grow their practice, and position them as the trusted expert.
Big Impact Books is led by Melanie Herschorn, author of Lasting Legal Impact, a book written specifically for legal professionals. Attorneys work through the same guided interview process as every client, about one hour a week, followed by publishing and promotion such as podcast placements and media coverage.
Many attorneys can benefit from a book because it explains their expertise to prospective clients before the first consultation. A book answers the questions clients are anxious about, shows how you think, and gives referral sources something concrete to pass along.
Big Impact Books has written extensively for this audience, including Transform Your Legal Expertise Into a Book and Practice Growth Through Your Book. The same reasoning applies to consultants, advisors, and other professionals whose reputation is their business: a book turns hard-earned knowledge into proof of authority.
The book
Melanie Herschorn's book Lasting Legal Impact: Write a Book That Builds Your Brand, Grows Your Practice, and Positions You As The Trusted Expert is a blueprint tailored to the needs of legal professionals. It covers both getting your ideas onto the page and turning the finished book into a driver of growth and influence.
The book was named a Finalist in the Business: Writing/Publishing category of the 2025 Best Book Awards, presented by American Book Fest.
Fit
Attorneys explain complex matters out loud every day. Guided interviews use that skill: you talk through each chapter in sessions of about one hour a week, and the team pieces your answers into organized chapters. You do not need to block out evenings and weekends to write.
Because the book is built from your own words rather than ghostwritten, it reflects how you actually counsel clients, which is what makes it credible to the people who read it.
“I knew I wanted to share my story and reach more people, but with my schedule and other commitments, I felt overwhelmed and never thought I would have the time to sit down and write.”
In Lasting Legal Impact, Melanie Herschorn frames a book as something that elevates your reputation, expands your reach, and leaves a meaningful mark on your profession. In practical terms, a book gives you a reason to be invited onto podcasts and into media coverage, both part of Big Impact Books promotional support. It gives prospective clients a way to get to know you before they call. And it keeps working long after launch.
Publishing also carries legal questions of its own. Our FAQ on legal and practical questions covers copyright registration, AI-generated content, and how authors reduce the risk of being sued. For the full service overview, see our book publishing services.
Short, direct answers. Read all of them on the full book publishing FAQ.
Talk with Big Impact Books about publishing a book that grows your practice and positions you as the trusted expert.