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Book marketing services

Book marketing services that build authority, not just sales rank

Last updated: November 2026

Big Impact Books provides book marketing services, including podcast placements and media coverage, for CEOs, business owners, attorneys, and professionals.

Book marketing from Big Impact Books is planned before your book is finished, so an audience is waiting at launch. Promotion centers on podcast placements, media coverage, and thought-leader content drawn from your chapters, with the aim of attracting clients, speaking invitations, and press rather than chasing a sales ranking alone.

Contact Big Impact BooksWhat is included

What are book marketing services, and what does Big Impact Books include?

Book marketing services help an author reach readers and turn a published book into visibility. Big Impact Books focuses its promotional support on podcast placements and media coverage, the two channels that put a business author in front of audiences who already trust the host or publication.

Around that core, the team helps authors with the full set of strategies it has written about for years: social media marketing, email marketing to people who have shown interest in your book, blogging and guest posting, partnering with influencers whose audiences match your ideal readers, and book signings and launch events. Once your messaging is resonating, targeted ad campaigns on Amazon, Facebook, or Google can reach a larger audience faster than organic marketing alone.

Definition

What is authority marketing for a book?

Authority marketing is promotion that positions the author as the trusted expert, with the book as proof. Big Impact Books describes it this way: people do not buy a book from an author they have never heard of unless they can find information showing the writer's credibility. So instead of posting buy-my-book captions, you share valuable content drawn from the book: blog posts, white papers, social posts, live and recorded video, articles submitted to publications, and podcast conversations. Each piece shows why you are the expert. Melanie Herschorn practices what she teaches, hosting The Big Impact Playbook Podcast and Authority Marketing Live!

Channels

Where Big Impact Books promotes your book

  • Podcast placements: guest appearances on shows your ideal clients already listen to.
  • Media coverage:earned attention in publications, drawing on Melanie's 20+ years as a celebrity publicist and journalist.
  • Thought-leader content: chapter topics, client stories, and advance reviews repurposed into posts and articles.
  • Audience building: social media, email, and community growth that starts before launch.
  • Paid reach, when ready: targeted ads on Amazon, Facebook, or Google once messaging is proven.

When should book marketing start?

Book marketing should start before the book is published, ideally as soon as you have an idea or an outline. Big Impact Books has made this point for years: authors who wait until after launch lose vital time to grow an audience, and the momentum from launch week fades quickly when no one knows the book exists. Building buzz early can translate into stronger sales and better reviews once the book is available.

  1. Step 1: While you are planning

    Define your ideal readers and start sharing your point of view so they get to know you before there is anything to buy.

  2. Step 2: While the manuscript develops

    Use chapter topics to create thought-leader content and invite feedback that sharpens the book.

  3. Step 3: Around launch

    Activate the community you built, plus podcast placements and media coverage, so launch reaches beyond your own network.

  4. Step 4: After launch

    Keep the book relevant with ongoing promotion, updated content, and collaborations, treating it as a long-term asset.

What do book marketing services cost?

Published prices for book marketing services vary enormously. Manuscript Report reviewed 16 book marketing companies in 2026 and found published prices running from $10 to $9,499 for services that sound nearly identical in their sales copy. Big Impact Books does not list a set price on this website; ask about pricing for your project through the contact page.

Published book marketing price ranges in 2026, as reported by Manuscript Report. Compiled by Big Impact Books; these are market figures, not Big Impact Books prices.
Published priceWhat it buysSource
$10 to $9,499Full range of published prices across 16 companiesManuscript Report, 2026
$100 to $600Bigger placements, such as BookBub Featured Deals ($122 to $4,216 by genre), metadata optimization ($399 at Palmetto), and NewInBooks (from $299)Manuscript Report, 2026
$500 to $2,500A freelance marketer's timeManuscript Report, 2026
$9,499The one published publicity campaign figure above that range (MindStir); the rest quoteManuscript Report, 2026

Source: Book Marketing Services: What 16 Companies Charge in 2026, Manuscript Report. More sourced figures are on our book publishing by the numbers page.

Best book marketing services for business authors: what to look for

The best book marketing services for a CEO or attorney are the ones that lead to business outcomes. Book marketing services for self-published authors often focus on sales rank and discount promotions. That has its place: Reedsy notes that temporary promotions, like dropping your price to $0.99, can help boost visibility, though it does not recommend staying there. For a business author, the more valuable question is whether the marketing puts you in front of the clients, partners, and media you want.

Look for a plan that starts before launch, includes podcast and media opportunities, uses content from your own book, and continues after launch week. That is the combination Big Impact Books provides alongside its book publishing services.

Common questions

Short, direct answers. Read all of them on the full book publishing FAQ.

What are book marketing services?
Book marketing services help authors reach readers and turn a book into visibility. Big Impact Books supports authors with promotion such as podcast placements and media coverage, alongside strategies including social media, email marketing, blogging and guest posting, influencer partnerships, book signings and launch events, and, once messaging is working, targeted ads on Amazon, Facebook, or Google.
When should I start marketing my book?
Start before the book is published. Big Impact Books advises authors to begin building an audience as early as possible, even at the idea or outline stage, because buzz before launch can translate into stronger sales and better reviews afterward. Waiting until after launch means losing valuable time to grow your audience and your credibility as a subject matter expert.
What's the best way to market a book?
Build authority instead of just pushing the book. Big Impact Books recommends sharing valuable thought-leader content drawn from your book, such as blog posts, videos, articles, and podcasts, rather than repeatedly posting buy-my-book messages. Podcast appearances and media coverage then extend your reach to audiences who already trust the host or publication.
What are the best book marketing services for business authors?
The best book marketing services for business authors build authority and lead to clients, not only sales rank. Look for help with podcast placements, media coverage, and content drawn from your book, plus a plan that starts before launch. Big Impact Books combines these with publishing, which suits CEOs and professionals who want one team for the whole process.
Are book marketing companies worth it?
It depends on what you need the book to do. If the goal is clients, speaking, and media attention, help that secures podcast placements and press can matter more than book sales alone. According to Manuscript Report, published prices across 16 companies run from $10 to $9,499 for services that sound nearly identical, so compare exactly what each one delivers.
How does podcast guesting help sell a book?
Podcast guesting puts you in front of an audience that already trusts the host, which makes listeners more open to your expertise and your book. Big Impact Books includes podcast placements in its promotional support. Melanie Herschorn also hosts The Big Impact Playbook Podcast and Authority Marketing Live!, so podcast conversation is a format the team works in regularly.
How much do book marketing services cost?
Published prices run from $10 to $9,499 across 16 book marketing companies, according to Manuscript Report's 2026 review. It found that $100 to $600 buys bigger placements, such as BookBub Featured Deals at $122 to $4,216 depending on genre, and $500 to $2,500 buys a freelance marketer's time. Ask Big Impact Books about pricing through its contact page.
What happens if my book is published and I haven't done any marketing?
It is not too late, but you have lost momentum. Without marketing, sales often trickle in or stop soon after launch. The fix is to start building authority now: share thought-leader content drawn from your book, pursue podcast and media opportunities, and grow an email list. Big Impact Books has written about this exact situation on its blog.

Plan your book marketing before launch day

Talk with Big Impact Books about podcast placements, media coverage, and a marketing plan that starts now.

Contact Big Impact BooksEmail hello@yourbigimpactbook.com